About

I'm Ramadhan Ayatullah, an independent designer based in Jember, ID. Most people call me Ray. Four years ago I opened Illustrator and Blender in the same week and broke both before lunch. I was supposed to be helping my boss launch her new product.

I've been chasing that feeling the one where a thing finally looks ready to ship ever since. These days I work as a freelance designer, embedding with small teams who need someone to sweat the details: research, branding, motion graphics, and the product visuals that make it look real before it is.

My favourite compliment so far, from a founder I worked with: "people thought the product already existed." I keep it on a shelf. The shelf is a render. The render is this website